What is Search engine optimization?
SEO is a techniques and strategies of improve search engine visibility of a website on search results of a search engine (SERP). Like Google, Bing, Yahoo, and other search engines.
There are mainly three types of SEO:-
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
On-page SEO refers to optimizing and improvement of web pages in order to get higher rank and increase more relevant traffic from search engines.
Here are the main factors of On Page SEO:
- Meta Title and Descriptions
- Meta Robots
- Keyword research
- URL Structure
- Heading Tags (H1, H2, H3, H4, etc.)
- Image Optimization
- Internal Linking
- Use Responsive Design
- Boost Site Speed
- Canonical Tag
- Use Social Sharing Button
- Create a sitemap
Meta Title: Make a unique title for every page of your website and it should be no longer than 60–75 characters. Include relevant keywords of your website in Meta Title.
Meta Description: Each web page description needs to be unique and meaning full. It should be no longer than 158 characters.
Keyword Research: Keyword research help us to know that what people use keywords to find and research actual search terms that people enter into search engines. This knowledge of search terms help us to know about content marketing strategy overall.
Where we can use Keywrods?
- In URL Structure
- In Meta description
- In headings H1, H2 and H3
- As link anchor text when possible
- In the image alt text, file names, and titles of images
- In the page title
Optimizing URLs for SEO:
- All lowercase, separated by hyphens (-)
- Short, relevant and descriptive of the content
- www vs non-www redirecting properly
- URL without the / at the end redirecting to version with / (or vice versa)
- Proper usage of http:// and https://
Use of Image Alt tag is the most important factor for image optimization. Search engines cannot read images and videos It read only Text.
Internal linking is an important key of SEO for blogger. Use of right internal linking strategy help to get higher rank in SERP.
Use Responsive Design:
Optimizing your website for mobile devices because now days Google index first mobile version of your website. Most of all user search by mobile phone so, this is best ways to reach and engage your target audience.
Boost Site Speed:
Websites that load quickly have better engagement and conversation rates. So optimize your website speed for mobile and Destop.
Use Social Sharing Button:
Use Social media share button like Facebook, Twitter and Instagram on your every web page of your website.
Create a sitemap:
Sitemap help to Google to about knowing your total number web page and also help to keep track of current links, allowing to update or remove non-working links as part of your optimization efforts as well as.
Off-page SEO process of linkbuilding from other websites to our website.
In Off Page SEO Activity we make relations with different websites to get backlink from them. There are mainly two types of backlins Dofollow and nofollow.
Do follow links are mean that back links where we get link juice from another website to our website.
No follow backlinks mean those where we don’t get link juice to our website.
In Off Page SEO content is the most important part, before start off page seo we should analyze our competitor content strategy if our competitor has written an article of 5000 words then you should write it much better version same article in about 1000 words but you should always consider that you must have fresh content for publishing.
- Social bookmarking
- Profile Creation
- Web 2.0 Submission
- Classified Ads Posting
- Business Listing
- PPT and PDF Submission
- Forum Posting
- Blog Directory Submission
- Article Submission
- Video Submission
- Image Submission
- Document Sharing
- Info-graphics Submission
What is Social bookmarking?
Social bookmarking is the best off page SEO activity for make your content viral and social presence of your Brand and Products. It also helps us to create quality backlinks and helps us to increase Domain Authority and Page Rank
Classifieds ad posting helps us to promote and sale our products services digitally through advertisement. Its also help us to generate backlinks.
Local business listing help us to make Strengthen of our business Reputation or help us to Attract New Customers and also help to Improve Local SEO Visibility.
Creating Shareable Content:
Create PPT and PDF file of content help us to increase brand awareness or credibility and create an online presence of our products and Services.
Top Dofollow Blog submission sites, which help us to generate new traffic and High-quality backlinks.
Article Submission method of allows us incoming backlinks from most popular Articles sharing websites, its help us to improving search engine ranking of our website.
YouTube is the best platform for marketing your business and services through videos, its help to increase traffic and make strong brand awareness, By the video sharing we can target our audiences overseas and improve our ROI.
Image sharing is the good method for boost your website’s SEO and we can share data our business information and services through Images.
It is one of the best and effective OFF Page strategies in SEO for getting higher ranking in search engine. Its means sharing the content in such as PDF, Word, PowerPoint, Whitepapers, Case Studies format etc.
Infographics is one of the most popular ways for sharing your business information and bringing more traffic and gaining strong backlinks to your website.