Top On Page SEO Factors
On-page SEO means implements on web pages including technical set-up the quality of your source code textual, visual content and making it user and search engine friendly.
Importance of on-page SEO
If you have own website and you want to get a higher rank in Search Engine then without doing On-Page SEO you can’t optimize your website in search engine.
There are many kinds of On-Page SEO methods and techniques. Here I am sharing some great points which you must understand and need to apply on your website.
I am sure that all these On-page SEO factors definitely help to improve your website ranking:-
- Meta Title (Page Titles)
Meta title plays an important role in SEO. It shows as a clickable text of a webpage that appears in SERP (search engine page results page). On every page & post of your website should be a unique title, including the main keywords of that page. Page Title length should be 50–60 characters.
<head> <title> You Web Page Title here </title></head>
- Meta Descriptions
The Meta description is also a major thing which displayed below the Meta title in SERP. Meta description length should between 150 and 160 characters. The Meta description should be a unique and meaningful explanation of the web page content and also include a keyword targeting on that page.
<head> <meta name=”description” content=”Your Web Page Meat Description”></head>
- Meta Keywords
Meta Keywords still play an important role in a site’s ability to rank in SERP, you should identify the right keywords that you want to target on a webpage. It helps in achieving your SEO goals.
- SEO Friendly URL Structure
The URL structure of our webpages help to users and bots find your web pages easily and help us to boost our website search engine rankings.
- Robots.txt File
Robots.txt file is a very useful thing for every website to get indexing in search engines. This is a text file that must be included in the root directory of the website. This file tells to search engine boot which page is to be crawl by the crawler and not to be crawl by the crawler.
Sitemap is used to crawl all pages of your website so that search engine can send a spider to check content of your website and all pages URLs so that website can get crawled in by search engine boot, There are different types of sitemaps like as Sitemap.xml, Sitemap.html, Image sitemap, News sitemap, Videos sitemap, Urllist.txt, etc.
- Canonical tag
The canonical tag must be included in the HTML page of your website which helps webmasters prevent problems caused by identical or “duplicate” content appearing on multiple page URLs. It is are very important for e-commerce websites.
- Website Speed
If your website takes too much time to load, that is the main reason for the high bounce rate of your website. If your site takes up to 2 to 5 seconds to load, then is good if it takes up to 30 seconds to load it is not good. Because users have not so many times to stay on your website. You need to reduce the size of the Web page and multimedia.
You can check your website speed by Google PageSpeed Insights It is one of the best free online tools for access your website loading time.
- Use Keyword in Article
For better ranking you must use your Targeted keyword within 100 words of the first paragraph on your website pages it is highly recommended for getting fast ranking in Google. it helps to the relevancy of your web page with the targeted keyword.
- Heading Tags (H1, H2, H3, H4, etc.)
There are 6 types of heading tags (h1, h2, h3, h4, h5, and H6) that are the HTML elements used to represent the headings on the content of the webpage. You must use only one H1 heading tag on a single page and use the main keyword in the H1 heading tag.
- Keyword Density
Keyword density is the percentage of the number of times a keyword uses on a single page divided by the total number of words on that page. So, if write an article of 500 words and use your keyword 5 times, then your keyword density will be 1%.
For getting the best SEO result keyword density should be 1-3%.
- Keyword research
Keyword research is an online practice of finding the best alternative key phrases that people use or enter in search engines for finding the information.
Keyword research help to understand how high the searches and demand is for keywords and how hard and easy it to get ranking in search engine.
- Competition Analysis
Competitor analysis is the process of analyzing your competitors’ strengths and weaknesses. It is a critical part of your company’s marketing plan and a tactic that your competitors are doing.
Before start SEO of your website you must analysis your competitor’s activity.
Use the Image Alt tag to optimize your image in Google images. Because search engines can’t read images and videos. Alt tag help the crawler to read your image and video content.
- Outbound links
Link other’s websites in your page content which is relevant to your web content. It’s called outgoing links also. It is helpful for passing a relevancy signal which is good to get a higher ranking. Use only trusted websites as outbound links.
- Inbound links
are links created on a third-party website that gives a backlink to your site? It’s called Link Building. It’s is helpful to enhance your search ranking and increase our Domain Authority. You should create backlinks on that website which is relevant to your website niche.